AMORTALS is a trusted Chinese beauty designer brand founded in 2014.
Our name derives from Greek, meaning Goddess of the Moon— a tribute to gentle, refined beauty hidden in daily life.
We create professional, skin-friendly beauty tools,makeup & daily self-care goods for makeup lovers of all skill levels.
Our Story
Back in 2014, we spotted a critical gap in the global beauty market: most makeup tools were overlooked, poorly made, and failed to deliver smooth makeup application.
We started with a simple goal: redefine beauty tools with premium materials, ergonomic design and affordable prices.
Over a decade, we’ve grown into a global beauty brand. We cooperate with top cosmetic R&D labs and professional makeup artists to iterate every product, from beauty sponges, makeup brushes, cleansing cloths to daily makeup & skincare. As a leading Chinese beauty brand, we bring reliable, high-value beauty essentials to beauty fans across the globe.
What Sets AMORTALS Apart
✅ Pro-Grade Beauty Tool Benchmark
Specialized in makeup sponges and powder puffs. Strict elasticity and water absorption tests minimize product waste and deliver flawless.
✅Skin-Friendly Premium Materials
Adopts non-latex, hypoallergenic and ultra-soft materials with zero harsh irritants, safe for sensitive skin. Minimalist luxury packaging with no excessive gimmicks.
✅ Ideal for Newbies & Pros
Easy to use with no complex skills required. It lowers the threshold for salon-quality makeup, perfect for beginners.
✅ Premium & Accessible Chinese Craftsmanship
Combines refined Chinese manufacturing with international beauty standards. Offers salon-grade quality without luxury markup, bringing high-cost-effective beauty tools worldwide.
Our Mission
Our core philosophy: Every Day of Beauty Matters!
We believe beauty is not limited to grand occasions — every ordinary day deserves effortless, joyful makeup moments.
AMORTALS exists to simplify your makeup routine, erase small frustrations like cakey foundation, scratchy brushes and wasteful sponges, and fill your daily routine with tiny, delightful surprises.
Our Brand Promise
• Strict multi-stage quality inspection before every batch leaves our factory
• Continuous product iteration based on real user feedback & professional makeup artist testing
• Prioritize gentle, skin-friendly formulas & materials for all skin types
• Deliver minimalist, functional beauty goods that balance aesthetics and practicality
